Humble beginning Yiwu ARROW is located in a bustling industrial area in Zhejiang, China. As early as 2008, it was just a small family workshop. They have a team of 15 passionate craftsmen who specialize in making children's backpacks with playful de...
Humble beginning
Yiwu ARROW is located in a bustling industrial area in Zhejiang, China. As early as 2008, it was just a small family workshop. They have a team of 15 passionate craftsmen who specialize in making children's backpacks with playful designs and child safe materials. For many years, they have silently supplied local boutique stores, and their dedication to quality has flown under the radar of big name retailers.
Game changer: Wal Mart's RFP
In 2014, Wal Mart searched for suppliers of "the next generation of children's backpacks" worldwide, which brought shock waves to the whole industry. They are not only looking for manufacturers, but also hoping to find partners who can integrate creativity, sustainability, and scalability.
ARROW's team did not hesitate. They stayed up all night and carefully crafted a stadium platform, showcasing their zero PVC fabric, customizable embroidery options, and whimsical design combinations inspired by Chinese folklore. To stand out, they even include a prototype backpack that can also serve as a detachable pillow for school nap time.
Nail biting negotiation
Wal Mart's auditors suddenly flew to the factory for a visit. They inspected every corner from the fabric testing laboratory to the sewing station. When asked about quality control, the factory manager proudly showed them a wall of certificates - OEKO-TEX, CPSIA, and every safety standard under the sun.
But what are the real obstacles? The factory's' child testing 'plan. They invited local students to test the prototype and collect feedback on the comfort of the straps and pocket placement. Wal Mart's buyers were sold. This is not just a product, "one of them said. This is the labor of love
Launch sweeping the world
Six months later, the first 50000 backpacks were put on the shelves of Wal Mart across North America. This series features vibrant panda, dragon, and peacock designs, each with a hidden snack compartment and a personalized brand slot.
Within 90 days, this line was sold out. Wal Mart urgently ordered 100000 sets, and ARROW's workshop was expanded to 50000 square meters overnight. Today, their backpacks are the main content of Wal Mart's back to school activities. Influencers on social media shared the open box videos of their children shaking in colorful designs.
legacy
For arrow, the cooperation with Wal Mart is not only a commercial victory, but also a verification of their mission: to create backpacks that can stimulate happiness and protect children's safety. As their CEO said, "We have begun the journey of making backpacks for our own children. Now, we can make backpacks for children around the world
If you are ready to turn your small batch passion into a global success story, let us write the next important chapter for your brand.
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